Three-hour seminar packed with practical information on how to make your sports club vibrant, visible and viable
6.30- 9.30 pm, Monday 15th March
Trinity Green, Bradford College
Sports clubs are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams…
Now here?s a three-hour seminar which will provide you with literally dozens and dozens of proven ways your club can become vibrant, visible and viable. No boring theory…just exciting, positive and proven action points drawn from best practice from sports clubs at all levels across the UK and abroad.
The presenter will draw from literally hundreds of best practice case studies from community-based, volunteer-run sports clubs from across most sports and leisure organisations.
Programme:
- Laying the foundation
- Successful sports clubs are vibrant, visible and viable
- Making your club
- vibrant through the activities and events the club create,
- visible through its communication with members, supporters, sponsors and the world at large thus creating a viable club.
- Marketing your club
- How to develop a marketing strategy for your club
- How to become a hub for the community
- How to create a welcoming club and grow your membership
- Knowing your members
- Growing your club income
- From fundraising to income generation
- Identifying projects which can help grow your income
- How to make your club visible
- How to raise the profile of your club
- Working with the media ? both online and printed
- How to use technology to communicate with members, sponsors and supporters
- How to promote and organise sports and social events that will help
- generate money for your club
- attract new people to your club
- develop a welcoming club which members will recommend
- Developing community sponsorship
- Analyse needs and demands of potential sponsors
- Work with and retain your existing sponsors
How to manage a vibrant community sports club
How to develop a culture, processes and tools which improves the leadership and management of your club
How to recruit, recognize, retain and reward vibrant volunteers who can really help grow your club
Fees
£15 for the first delegate from the same organisation.
£10 for subsequent delegates
Information and bookings
To book your place contact Sports Marketing Network on 01423 326 660 or email svend@smnuk.com
‘I have attended more workshops than I can remember but have not enjoyed one as much. Your practical approach was refreshing; lots of ideas and no jargon!’ Bill Blyth, Lowick United FC
‘Thank you very much for your time and commitment – it is events like yours that make a difference and help us clubs to improve and grow’ Dai Richards, Morpeth Cricket Club |
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